Erick Jones

Native Advertising 101

What, when and how.



Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In other words, the native ad is mixed into regular content with similarities that prevent it to be seen as a regular advertising.

Anatomy of a native ad

1- Blends with the interface;
2- Presents itself as “sponsored” / “promoted”;
3- Keeps the interaction of the original unit;
4- Aditional interaction to the standard ones: Call to action;

Important detail: The call to actions present in all the researched interfaces show a clean appearance and mostly different to the main style of the interface’s call to action. The fact that those interfaces don’t have those kind of call to action and introduce specially for native ads, force them to create an exceptional configuration that permits the call to action to be not so heavy in the interface and keep the “blending” feature instead of scream for attention.

Some examples:

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Screen Shot 2018-04-30 at 16.46.40
Screen Shot 2018-04-30 at 16.46.58

The destiny of the Call to Action can be a landing page, product page or an app detail/install page on the App store of your Mobile Operational System.

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