Branding, UX/UI Design
I had the privilege of developing the entire concept for the brand and crafting its visual identity from scratch, which was a really rewarding experience.
GreenGo gives access and support to travellers in Rio de Janeiro, Brazil.
In this project, the logo draws inspiration from Rio de Janeiro’s iconic Sugar Loaf Mountain. Capturing its distinctive silhouette, the logo radiates a friendly aesthetic with a rounded and soft form.
The color palette mirrors the city’s dynamic nature, blending urban landscapes with lush rainforest hues. A gradient, transitioning from dark greens to vibrant lemon shades, symbolizes the harmonious coexistence of city and nature.
Crafting the visual identity involved a curated palette—blending green tones with dark grey for sophistication. Helvetica, chosen for its timeless elegance, ensures clarity and adaptability. Pale cream/yellow accents enhance readability, achieving a harmonious blend of modernity and approachability.
The photography direction captures Rio de Janeiro’s vibrant lifestyle, blending dynamic city life with nature’s beauty. Balancing people and nature, the visuals mirror the city’s lively spirit with a vibrant yet subtle color palette.
Crafting interfaces involved strategic wireframe placement for seamless user experience. Guided by testing, decisions prioritize engaging, user-friendly online presence, resonating with Rio de Janeiro’s essence.
Beyond digital, the visual identity extends to tangible items like T-shirts and hats, seamlessly connecting the brand with its audience.